FCCI Pathway to Purpose Podcast
FCCI is a global movement of servant leaders who help each other lead companies for Christ. The Pathway to Purpose Podcast provides foundational content and current conversations around the unique calling, challenges and opportunities for the Christian business leader.
FCCI Pathway to Purpose Podcast
Episode 82 - Leading for Excellence (part 2) w Horst Shultze
In an age where the focus can easily shift to strategies to continually gain new customers (with an expectation of high turnover), Horst Shultze provides a clear and compelling strategy to keep loyal customers engaged for the long haul.
In this episode, you'll hear of Horst's "4 Keys to Successful Business", starting with (#1) "keep the current customer" and then (#2) "win new customers", (#3) "make the most money possible from each customer", and (#4) "create greatest efficiency possible".
Don't miss Horst's explanation of how #1 & #2 always prevent #3 & #4 from becoming exploitative as a Christian business owner seeking to honor God!
Visit the FCCI website to learn more about leadership content, events, conferences, and the free CONNECT app for the Christian business leader community.